Brand Usage & Guidelines
Welcome to MoMo's brand identity for partners page. We take pride in the quality of our work. If you have the permission to utilize our assets, please follow these guidelines to keep them looking their best.
Using Our Logo
In addition to the logo usage policy, please read the Best Practices when there is a need to show the MoMo Payment method on your website/app.
The Primary Logo
For branding purpose
MoMo's official logo is the combination of icon, wordmark and background (rounded square or circle). Please note that the icon and wordmark in the logo are white, not transparent even in a dark background.
These verified logos are often used on the homepage for branding purposes: showing MoMo as a partner with your company, marketing campaigns, promotions,...
For your checkout/payment setting page
MoMo logo is officially used in a checkbox or button on your website or application, which directly relates to the payment solutions powered by MoMo. In these cases, the size of the logo is too small, the wordmark cannot be read, so it is required to use the MoMo logo without wordmark instead. It can represent the brand on its own without the need for an official logo.
If MoMo logo can not fit well with your frame of logo, a logo with transparent background should be used instead. For another case, kindly contact MoMo for more advice.
The secondary logo
In case our logo with a pink background is not an appropriate option, please use a white background logo (secondary logo) for maximum contrast. This logo is often used in a dark background or when there are many details or patterns in the background.
The monotone logo
The monotone logo is used with the meaning that this payment method is temporarily disabled (user has not binded MoMo yet, or user has not used MoMo to make a payment on your checkout page before). However, you should have MoMo’s approval when using this. Note that regarding the monotone logo, the icon and wordmark are still white.
In some cases, MoMo icon can represent the brand on its own without the need for a logo.
- When the size of the logo is too small, the wordmark cannot be read.
- In a situation where the brand identity is fully represented.
- When space is limited (logo is in a circle, square,...).
- Usually used when putting on posters for marketing purposes (not recommended to represent payment methods on the checkout page/payment settings page).
- The accepted icon color is pink and black-white
- When choosing colors, pay attention to the background to choose a color with the proper contrast.
- Make sure there is enough free space around the icon.
Our logos and icons will work best when there is enough space to display:
To maintains the image integrity, please ensure the logo and icon are not scaled to the following parameters:
Here are some examples of things we should absolutely avoid when using the MoMo logo:
You are required to follow the above principles when using or displaying MoMo's products (logo, icon, trademark). Your utilization of our trademarks indicates your acceptance of the above guidelines and any violations of these principles may result in automatic termination of your license or privilege to use these trademark assets.