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Brand Usage & Guidelines

Introduction

Welcome to MoMo's brand identity for partners page. We take pride in the quality of our work. If you have the permission to utilize our assets, please follow these guidelines to keep them looking their best.

Brand

In addition to the logo usage policy, please read the Best Practices when there is a need to show the MoMo Payment method on your website/app.

For branding purpose

MoMo's official logo is the combination of icon, wordmark and background (rounded square or circle). Please note that the icon and wordmark in the logo are white, not transparent even in a dark background.

These verified logos are often used on the homepage for branding purposes: showing MoMo as a partner with your company, marketing campaigns, promotions,...

SquareCircle
Square Logo
Square logos are commonly used on iOS devices
Circle Logo
Circle logos are commonly used on Android devices

For your checkout/payment setting page

MoMo logo is officially used in a checkbox or button on your website or application, which directly relates to the payment solutions powered by MoMo. In these cases, the size of the logo is too small, the wordmark cannot be read, so it is required to use the MoMo logo without wordmark instead. It can represent the brand on its own without the need for an official logo.

If MoMo logo can not fit well with your frame of logo, a logo with transparent background should be used instead. For another case, kindly contact MoMo for more advice.

SquareCircleIcon
Square logo without wordmarkCircle logo without wordmarkLogo with transaparent background

Download Primary Logo

Logo Variants

In case our logo with a pink background is not an appropriate option, please use a white background logo (secondary logo) for maximum contrast. This logo is often used in a dark background or when there are many details or patterns in the background.

Secondary logoSecondary logo without wordmark
Secondary logoSecondary logo without wordmark

The monotone logo is used with the meaning that this payment method is temporarily disabled (user has not binded MoMo yet, or user has not used MoMo to make a payment on your checkout page before). However, you should have MoMo’s approval when using this. Note that regarding the monotone logo, the icon and wordmark are still white.

Monotone logoMonotone logo without wordmark
Monotone logoMonotone logo without wordmark

Download Variant Logo

Minimum Size

To maintains the image integrity, please ensure the logo and icon are not scaled to the following parameters:

SquareCircle
Square Logo
The width of the logo should not be less than 40px (digital) or 10mm (print).
Circle Logo
The width of the logo should not be less than 44px (digital) or 12mm (print).
Vertical LogoHorizontal Logo
Vertical Icon
The width of the vertical icon should not be less than 30px (digital) or 10mm (print).
Horizontal Icon
The width of the horizontal icon should not be less than 90px (digital) or 20mm (print).

Logo Misuse

Here are some examples of things we should absolutely avoid when using the MoMo logo:

Logo MisuseLogo MisuseLogo Misuse
Do not use the old or event logoDo not use the wordmark onlyDo not distort the logo
Logo MisuseLogo MisuseLogo Misuse
Do not rotate the logoDo not use a background with low contrastDo not use transparent icon, wordmarks
Logo MisuseLogo MisuseLogo Misuse
Do not change the logo structureDo not change the logo color or toneDo not arbitrarily use gradients

You are required to follow the above principles when using or displaying MoMo's products (logo, icon, trademark). Your utilization of our trademarks indicates your acceptance of the above guidelines and any violations of these principles may result in automatic termination of your license or privilege to use these trademark assets.