Case Study

SUCCESSFUL MINI APP MODELS ON MOMO

7 Evelen

Retail

Main features:

• Membership: Update new points of 7-Eleven right after users make transaction via MoMo
• E-grocery: Allow users to order online via Mini App on MoMo
• E-Voucher: Show user points and current promotion of 7-Eleven

Results:

• Nearly 20,000 new user registration within 2 weeks.

The Coffee House

FnB

Main features:

• Delivery

Results:

• Over 100,000 orders by Jan 2021

Highland Coffee

FnB

Main features:

• Pickup Ordering: Allow users order and pickup at store without waiting on queue

Results:

• Over 10,000 orders by Jan 2021

AhaMove

Logistics

Main features:

• Booking: Allow quick booking without logging in or installing AhaMove native app
• In-app notification: Allow users track and receive status notification

Results:

• Transactions have been increased 435% within 2-5 months (from April to July 2021) after launching the mini app